Purple vinyl record on a table.
Photo by Erik Mclean on Unsplash

Faust are a German rock band that have been playing for over 50 years, starting from 1971. They were relatively unknown in the UK when the British record label, Virgin Records, of Richard Branson had acquired the band.

But time would later prove that it was nothing but the calm before the storm. They were soon to produce a successful album, thanks to a brilliant marketing campaign by the record label.

The Campaign

It’s not a surprise that there are tens of thousands of ways you can get people to buy your product. All it needs is a bit of exposure. Virgin…

Person holding a cactus plant in front of his face.
Photo by Maria Lupan on Unsplash

Hey Jake, this is the seventeenth time you’ve invited me to like your Facebook page about your nursery. And with that, the camel’s back is broken. I feel really guilty, but at the same time, think that it’s about time you realized plants and flowers are not my thing.

Now, I don’t hate plants. I have nothing against them. But they are… you know, too dull. I would rather treat my deeply cutting existential dread and family issues with memes and dad jokes.

Again, I wish, with all my heart that your business soars and people buy your beautiful plants…

The Newby-McMahon building (world's littlest skyscraper).
Photo by Travis K. Witt licensed under CC BY-SA 4.0

Skyscrapers are long buildings that touch the skies. These monstrous products of beautiful engineering touch the clouds and shine with the rising sun. When you think about these buildings, they are very comparable to mountains.

However, there is one skyscraper in Wichita, Texas, that stands 40 feet (12 meters) tall. It is the Newby-McMahon building. It is popularly known as “the world’s littlest skyscraper.” This “skyscraper,” smaller than a lot of houses, was meant to be very tall.

Instead, a simple mistake changed its fate completely. In 1918, a petroleum reserve was discovered in Texas. This caused a massive oil…

Sal Khan giving a Ted talk.
Photo by Steve Jurvetson licensed under CC BY 2.0 (Cropped from original)

The timeline of the Internet is astonishing. The way things have progressed in the past two decades has brought humanity to a new and exciting place. This is the age of the Internet, and it all starts in 1999.

In 1999, the dot com bubble was reaching its peak. Everyone was busy making startups. Companies like Google were started at around the same time. The Internet was starting to take over the world. But competing with other companies with the same goal was hard work, and startups were not for everyone.

Enter Sal Khan

Sal Khan, a student at MIT, as suggested by…

Evil cat.
Photo by Day Wayman on Unsplash — Modified by the author
  1. Does not like people.
  2. Would kill you if they got the chance.
  3. Will eat you after you die.
  4. Does not like it when you pet them — a little more than normal people.
  5. Hates that dog you have and would rather kill it too.
  6. Will get near to you, asking for help when you’re in a lonely, dark place.
  7. Says that they will “wipe off all the rats in the country.”
  8. Does not want your hugs. Blood would do.
  9. Will sniff you for unknown reasons.
  10. Might eat mice? You never know.
  11. Might just have a secret group that does all…

Working on the table.
Photo by Cathryn Lavery On Unsplash

I often find myself wishing to learn something great. I fantasize about it and how my life would change for good. But then, I forget about it, and that thought occasionally crosses my mind just to make me suffer in my fantasies. It is a vicious cycle that repeats itself day in, day out. I never learn that skill.

If that sounds familiar, maybe “WOOP” is what you’re looking for. WOOP stands for Wish, Outcome, Objective, and Plan. WOOP is also known as Mental Contrasting with Implementational Intentions (MCII). This technique was created by the social psychologist Gabrielle Oettingen.


Members of Nicolas Bourbaki meet in Bourbaki Congress
Members of Nicolas Bourbaki [Wikimedia Commons:Public Domain]

Nicolas Bourbaki made exceptional contributions to mathematics — except he never existed.

In the 1930s, the world of mathematics was shattered due to the deaths of so many mathematicians in the First World War. Many mathematicians had died in that time, and it was hard for one mathematician to even find another mathematician who worked in the same field as them.

On December 10, 1934, in France, Nicolas Bourbaki was born who would later go on to become one of the greatest in the field, a Russian genius who wouldn’t appear publicly. But there is a slight problem. …

Thom Yorke singing in a Radiohead concert in Amsterdam.
Photo by Alterna2 licensed under CC BY 2.0

In 2007, Radiohead’s contract with their record label, Capitol EMI, had expired. They were releasing an album, In Rainbows, independently, without a record label. But that was not the unique part about that album.

They put their entire album on their website and gave people the option to pay whatever amount they liked, even $0. You could pay anything you like, and you’d get the album.

People had varying opinions about it. Some people hailed it as a great way to sell albums, and some called it flat-out dumb. Fortune magazine listed this experiment in "101 Dumbest Moments in Business."

How It Performed

Binit Acharya

Walking on the boulevard of life for 18 years and counting...

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