How a scam artist fooled investors with a simple trick.

The Newby-McMahon building (world's littlest skyscraper).
The Newby-McMahon building (world's littlest skyscraper).
Photo by Travis K. Witt licensed under CC BY-SA 4.0


Aiming for the stars as a non-profit organization — delusional or genius?

Sal Khan giving a Ted talk.
Sal Khan giving a Ted talk.
Photo by Steve Jurvetson licensed under CC BY 2.0 (Cropped from original)

Enter Sal Khan


#7: Says that they will “wipe off all the rats in the country.”

Evil cat.
Evil cat.
Photo by Day Wayman on Unsplash — Modified by the author
  1. Does not like people.
  2. Would kill you if they got the chance.
  3. Will eat you after you die.
  4. Does not like it when you pet them — a little more than normal people.
  5. Hates that dog you have and would rather kill it too.
  6. Will get near to you, asking for help when you’re in a lonely, dark place.
  7. Says that they will “wipe off all the rats in the country.”
  8. Does not want your hugs. Blood would do.
  9. Will sniff you for unknown reasons.
  10. Might eat mice? You never know.
  11. Might just have a secret group that does all…


Use the “WOOP” technique to learn whatever you want.

Working on the table.
Working on the table.
Photo by Cathryn Lavery On Unsplash


How 7 guys created the greatest mathematician in the world

Members of Nicolas Bourbaki meet in Bourbaki Congress
Members of Nicolas Bourbaki meet in Bourbaki Congress
Members of Nicolas Bourbaki [Wikimedia Commons:Public Domain]


What happens when you let your consumers decide the price of your product?

Thom Yorke singing in a Radiohead concert in Amsterdam.
Thom Yorke singing in a Radiohead concert in Amsterdam.
Photo by Alterna2 licensed under CC BY 2.0

How It Performed


How United stock went down by 10% because of a musical customer complaint

An illustration saying, “It’s about co-creating a brand not a confrontation.”
An illustration saying, “It’s about co-creating a brand not a confrontation.”
Photo by We Are Human London licensed under CC BY 2.0

The Incident


The psychology of psychological pricing

Presentation of iPhones at an official Apple event.
Presentation of iPhones at an official Apple event.
Photo: Screenshot by the author from Apple on YouTube

The Psychology Behind It

Binit Acharya

Walking on the boulevard of life for 18 years and counting...

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