#7: Says that they will “wipe off all the rats in the country.”

Evil cat.
Evil cat.
Photo by Day Wayman on Unsplash — Modified by the author
  1. Would kill you if they got the chance.
  2. Will eat you after you die.
  3. Does not like it when you pet them — a little more than normal people.
  4. Hates that dog you have and would rather kill it too.
  5. Will get near to you, asking for help when you’re in a lonely, dark place.
  6. Says that they will “wipe off all the rats in the country.”
  7. Does not want your hugs. Blood would do.
  8. Will sniff you for unknown reasons.
  9. Might eat mice? You never know.
  10. Might just have a secret group that does all the horrible things in the world. …


Use the “WOOP” technique to learn whatever you want.

Working on the table.
Working on the table.
Photo by Cathryn Lavery On Unsplash

I often find myself wishing to learn something great. I fantasize about it and how my life would change for good. But then, I forget about it, and that thought occasionally crosses my mind just to make me suffer in my fantasies. It is a vicious cycle that repeats itself day in, day out. I never learn that skill.

If that sounds familiar, maybe “WOOP” is what you’re looking for. WOOP stands for Wish, Outcome, Objective, and Plan. WOOP is also known as Mental Contrasting with Implementational Intentions (MCII). This technique was created by the social psychologist Gabrielle Oettingen.

Laurie Santos, a psychology professor at Yale taught this technique in her course, “Psychology and the Good Life.” In 2018, 1,200 students attended this class. It is the highest number of students in Yale’s history to take a single class. …


How 7 guys created the greatest mathematician in the world

Members of Nicolas Bourbaki meet in Bourbaki Congress
Members of Nicolas Bourbaki meet in Bourbaki Congress
Members of Nicolas Bourbaki [Wikimedia Commons:Public Domain]

Nicolas Bourbaki made exceptional contributions to mathematics — except he never existed.

In the 1930s, the world of mathematics was shattered due to the deaths of so many mathematicians in the First World War. Many mathematicians had died in that time, and it was hard for one mathematician to even find another mathematician who worked in the same field as them.

On December 10, 1934, in France, Nicolas Bourbaki was born who would later go on to become one of the greatest in the field, a Russian genius who wouldn’t appear publicly. But there is a slight problem. …


What happens when you let your consumers decide the price of your product?

Thom Yorke singing in a Radiohead concert in Amsterdam.
Thom Yorke singing in a Radiohead concert in Amsterdam.
Photo by Alterna2 licensed under CC BY 2.0

In 2007, Radiohead’s contract with their record label, Capitol EMI, had expired. They were releasing an album, In Rainbows, independently, without a record label. But that was not the unique part about that album.

They put their entire album on their website and gave people the option to pay whatever amount they liked, even $0. You could pay anything you like, and you’d get the album.

People had varying opinions about it. Some people hailed it as a great way to sell albums, and some called it flat-out dumb. Fortune magazine listed this experiment in "101 Dumbest Moments in Business."

How It Performed

Even if people could just go to Radiohead’s website and download the album for free, two million people pirated the album in the first month. …


How United stock went down by 10% because of a musical customer complaint

An illustration saying, “It’s about co-creating a brand not a confrontation.”
An illustration saying, “It’s about co-creating a brand not a confrontation.”
Photo by We Are Human London licensed under CC BY 2.0

United Airlines is not the best when it comes to customer service and public relations. It is remarkable how they seem to not care about their customers. It seems that they’re fond of breaking things. Sometimes, passengers and sometimes… guitars.

The Incident

In 2008, Dave Carroll, a Canadian musician was flying on a United Airlines flight. From the window, he saw some baggage handlers throwing guitars. He asked the flight attendants about it, but they told him that there was nothing that could be done.

After he got off the flight, he saw that the guitar was broken. It took him $1,200 to fix it. United didn’t compensate him at all. …


The psychology of psychological pricing

Presentation of iPhones at an official Apple event.
Presentation of iPhones at an official Apple event.
Photo: Screenshot by the author from Apple on YouTube

We’ve all seen how most products have a price ending with a 99. It has been going for over a century now. This tactic is frequently used in advertisements everywhere around the world. Let’s dive a little bit deeper into the world of psychological pricing.

The Psychology Behind It

This tactic is based on the fact that, as we read things from left to right, the first number we see has a greater impact on us. So if something has a price of $19.99, instead of $20, you might be influenced by the “1” at the beginning, and pay for it as it’s lesser than “2.” It is called the left-digit effect. Prices ending in 9 or 5 tend to attract more people towards a product than other numbers. …


We need to understand the importance of boredom

A girl thinking and looking out the window of a car.
A girl thinking and looking out the window of a car.
Photo by Anastasia Shuraeva on Pexels

In a study, participants were told to sit in a room doing nothing for 15 minutes. In that room, there was also a button which would electrically shock them. They could choose to click that button at their own will. 67% of men and 25% of women pressed that button. It goes to show how much we hate boredom. We hate it so much that we can choose pain over boredom.

So, we try to avoid it as much as we can. Avoiding boredom has never been easier because we’ve got so many things to do. We try to keep doing something in our free time, whether it is scrolling through social media, watching a badass movie, or binge-watching shows on Netflix. …


How to make the right decisions in a panic

A guy in a white shirt who is in stress.
A guy in a white shirt who is in stress.
Photo by cottonbro from Pexels

Some months ago, I had my final chemistry exams. I was all prepared and reached the school an hour before everyone. As I got there so early, I was roaming around. There was still an hour left before the exam started. While I was walking, I saw something that turned the world upside down for me.

I saw a guy holding an entry card. The card that I needed to get into the examination hall. The entry card I had forgotten. I went completely numb. I immediately went to my teacher and asked him what I could do. …

About

Binit Acharya

Walking on the boulevard of life for 18 years and counting...

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