How a Clever Marketing Gimmick Helped This Band Get Widespread Recognition

Was taking a £2,000 loss to make an album hit worth it for Richard Branson’s Virgin Records?

Purple vinyl record on a table.
Photo by Erik Mclean on Unsplash

Faust are a German rock band that have been playing for over 50 years, starting from 1971. They were relatively unknown in the UK when the British record label, Virgin Records, of…